Blog
Insights on healthcare provider data, sales prospecting, and data quality.
Bad data costs healthcare sales teams more than they realize. Bounced emails tank sender reputation. Wrong phone numbers waste hours of rep time. Outdated records mean you're pitching providers who've already moved on. We write about these problems because we see them every day in the data we clean and verify.
The Provyx blog covers practical topics for anyone who buys or uses healthcare provider data: how to evaluate data quality, what the NPI registry actually tells you (and what it doesn't), common prospecting mistakes, and trends shaping the provider data market. No fluff, no sales pitches disguised as articles.
5 Healthcare Provider Data Trends Reshaping Sales in 2026
The provider data landscape is shifting under everyone's feet. Here's what the smartest sales teams are doing differentl...
2026-02-15
How to Build a Healthcare Provider Contact List That Converts
Most provider lists are dead on arrival. Here's how to build one that gives your sales team an unfair advantage....
2026-02-15
NPI Database vs. Commercial Provider Data: What You Get (and What You Don't)
The NPI database is powerful and free. But if you're using it as your primary sales data source, here's what you're miss...
2026-02-15
7 Healthcare Sales Prospecting Mistakes That Kill Your Pipeline
After working with dozens of healthcare sales teams, we see the same mistakes on repeat. Here's how to stop making them....
2026-02-15
The Medical Practice Data Quality Checklist: 15 Points to Audit Before Your Next Campaign
A practical, no-nonsense checklist for auditing your provider data. Run through this before you launch anything....
2026-02-15
What Is an NPI Number? The B2B Sales Team's Guide to NPI Data
NPI numbers are the backbone of every healthcare provider database. Here's what they tell you, what they don't, and how ...
2026-02-20
Healthcare CRM Data Enrichment: How to Fix Your Aging Provider Records
Your CRM data is aging faster than you think. Here's how to stop the decay and get your provider records back to campaig...
2026-02-20
Dental Practice Data for Sales Teams: What You Need and Where to Get It
Dental is one of the biggest and most fragmented healthcare verticals. Here's what your sales team needs to know about d...
2026-02-20
How to Evaluate Healthcare Data Vendors: A Buyer's Framework
Stop buying provider data blind. Here's how to test vendors before you sign....
2026-02-15
Mental Health Provider Data: A Sales Guide to the Fastest-Growing Segment
400K+ behavioral health providers and the hardest segment to build clean data for. Here's how to do it right....
2026-02-15
What Private Equity Firms Need from Healthcare Provider Data
PE firms are buying healthcare practices at record pace. The ones with the best data pick the best targets....
2026-02-15
How to Get Doctors to Attend Your Events (Without Begging)
The average physician gets 20+ event invitations per month. Here's why they ignore yours and what actually gets them in ...
2026-03-07
How to Increase Physician Event Attendance by 2x
Most physician events lose half their registrants before the day arrives. Four fixable problems are responsible....
2026-03-07
Physician Event Invitation Template (+ Pre-Fill Strategy)
The invitation gets them to click. The registration experience determines whether they finish. Here are templates for bo...
2026-03-07
Healthcare Conference Registration: 9 Best Practices That Move the Needle
Most conference registration pages are built for the organizer, not the registrant. Here are 9 changes that fix that....
2026-03-07
Healthcare Event Marketing ROI: How to Measure What Matters
Attendee counts don't justify budgets. Here's a framework for measuring event ROI that finance teams actually respect....
2026-03-07
How Much Does a Medical Device Lunch and Learn Cost? (Full Breakdown)
You're building a budget request for a physician lunch and learn. Here's what every line item actually costs, with three...
2026-03-07
How to Build a Physician Event Invite List (by Specialty and Metro)
You have an event date and a venue. Now you need the right providers in the right specialties in the right metro to invi...
2026-03-07
Post-Event Follow-Up for Medical Device Events: The 48-Hour Playbook
The event is over. Your attendee data is sitting in a spreadsheet. What you do in the next 48 hours determines whether t...
2026-03-07
Sunshine Act Compliance for Medical Device Events: What Field Teams Need to Know
Your compliance team cares about two things: accurate reporting and documentation. Here's a field-level guide to getting...
2026-03-07
How to Run the Same Physician Event in Multiple Cities
Your first event in Detroit worked. Now your VP wants the same thing in Miami, Dallas, Chicago, and Phoenix. Here's how ...
2026-03-07
Physician Event Reminder Email Sequence: What to Send and When
The gap between registration and attendance is where physician events lose half their room. Here's the email sequence th...
2026-03-07
Virtual vs. In-Person Physician Events: When to Use Each
Virtual scales. In-person converts. Here's a framework for choosing the right format based on your event goals, audience...
2026-03-07
How to Get Physicians to Register for Events on Mobile
Physicians check your event invitation on their phone between patients. They have 30 seconds. Your registration form has...
2026-03-07
Medical Device Lunch and Learn: The Field Marketing Playbook
The lunch and learn is still the highest-converting event format in medical device sales. Here's the step-by-step playbo...
2026-03-10
Territory Event Planning for Medical Device Sales Teams
Running one event is logistics. Running a territory-wide event calendar is strategy. Here's how to plan events across me...
2026-03-10
KOL Dinner Planning for Pharma and Medical Device Teams
KOL dinners produce the highest ROI per attendee of any physician event format. They're also the hardest to fill. Here's...
2026-03-10
CME Event Registration: Platforms, Compliance, and What Works
Most event platforms weren't built for CME. Credit tracking, specialty segmentation, compliance documentation — these ar...
2026-03-10
How to Plan a Physician Speaker Program That Fills the Room
Speaker programs are the most scalable physician event format. Build the program once, run it in 10 cities, and keep the...
2026-03-10
How to Plan a Medical Device Demo Day (Step-by-Step)
A demo day is a different animal from a lunch and learn. More stations, more staff, more logistics. Here's how to plan o...
2026-03-10
Healthcare Event Venue: Hospital vs. Hotel vs. Restaurant
The venue you pick affects attendance, compliance, catering, and budget. Here's how to evaluate each option for your nex...
2026-03-10
Medical Device Event Compliance Checklist (2026)
The compliance side of medical device events is where good planning separates from expensive mistakes. Here's the checkl...
2026-03-10
Physician Event Attendance: Check-In Methods That Work
Your attendance data is only as good as your check-in process. Here's what to capture, how to capture it, and why the me...
2026-03-10
How to Plan a Dermatology Practice Event
Dermatology events involve live device demos, laser safety requirements, and a specialty that splits sharply between med...
2026-03-10
How to Plan a Chiropractic Education Event
Chiropractors are among the fastest adopters of new treatment modalities, and CE requirements mean they're actively look...
2026-03-10
How to Plan a Dental Practice Event
Dental is consolidating fast. The person who decides to buy your product at an independent practice and at a DSO-owned p...
2026-03-10
How to Plan a Med Spa Open House
Med spa events sit at the intersection of provider education and patient marketing. If you're selling devices into this ...
2026-03-10
Definitive Healthcare Pricing: What It Costs in 2026
Definitive Healthcare doesn't publish pricing. Here's what their contracts actually look like based on publicly availabl...
2026-03-14
NPPES Database Accuracy: Known Gaps and How to Fix Them
The NPI registry is free and public. It's also riddled with accuracy gaps that can wreck your outreach. Here's what's wr...
2026-03-14
Ketamine Clinic CRM: Build Referral Networks
Ketamine clinics live and die by referrals. Your CRM should be the engine that builds those referral relationships, not ...
2026-03-14
TMS Therapy CRM: Provider Data for Clinic Marketing
TMS clinics depend on psychiatrist and neurologist referrals. Your CRM and provider data strategy determine whether thos...
2026-03-14
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