Provyx vs. AcuityMD
AcuityMD is a surgical intelligence platform built for medical device reps who sell into operating rooms. Provyx is a broader provider data product for teams that sell to any healthcare practice. Same industry, different slice of the market.
Updated February 2026
Contract
Model
Coverage
Taxonomy Codes
AcuityMD has carved out a specific niche in the healthcare data landscape: it helps medical device and surgical supply companies identify the surgeons and hospitals performing the procedures their products support. If you sell a spinal implant, AcuityMD tells you which orthopedic surgeons are performing the most lumbar fusions at which facilities. That's a narrow but valuable use case.
Provyx serves a wider market. It provides NPI-verified contact data for healthcare providers across every specialty, from dermatologists to psychiatrists to pediatric dentists. The data model is built around outbound sales and marketing: emails, phone numbers, practice addresses, and taxonomy codes delivered as files you can import into any CRM.
This comparison is for teams deciding between a surgical procedure targeting platform and a general-purpose provider contact database. If you sell exclusively into operating rooms, AcuityMD's procedure volume data is hard to replicate. If you sell to healthcare practices more broadly, or if your targets include non-surgical specialties, Provyx covers the wider territory.
We'll cover what each platform does, how they price, and the specific scenarios where one clearly outperforms the other. Sources include AcuityMD's public documentation, G2 reviews, industry reporting, and our own product specifications.
AcuityMD vs. Provyx at a Glance
| Factor | AcuityMD | Provyx |
|---|---|---|
| Starting Price | $30,000-$80,000+/year Annual Contract | Pay-per-record No Minimum |
| Contract Terms | Annual contract 12-Month Minimum | Month-to-month Cancel Anytime |
| Healthcare Focus | Surgical/procedural specialties MedTech Only | 100% healthcare, all specialties Full Breadth |
| NPI Verification | Yes NPI-Linked | Every record NPI-Verified |
| Taxonomy Filtering | Procedure codes (CPT/ICD) Procedure-Based | 800+ NUCC codes Specialty-Based |
| Data Delivery | Web platform + Salesforce integration Platform-Based | CSV, API, CRM push Flexible |
| Best For | Medical device reps targeting surgical procedures | Sales teams prospecting across all healthcare specialties |
| Key Risk | Narrow focus; non-surgical gaps Surgical Only | No procedure volume data No CPT Data |
AcuityMD
AcuityMD
MedTech-Specific Platform
AcuityMD is built for medical device and surgical technology sales teams. Its procedure volume data is valuable for that specific use case but doesn't extend to non-surgical healthcare specialties. Evaluate whether your addressable market is primarily surgical before committing to an annual contract.
What AcuityMD Offers
AcuityMD is a commercial intelligence platform designed specifically for the medical device and surgical supply industry. The platform combines claims data, procedure volumes, facility records, and physician profiles to help device reps answer one core question: which surgeons are performing the procedures that my product supports, and how many are they doing?
The platform ingests Medicare and commercial claims data to estimate procedure volumes at the surgeon and facility level. If you sell surgical robots, AcuityMD can show you the 50 hospitals doing the most robotic-assisted procedures in your territory. If you sell knee implants, it can rank orthopedic surgeons by total knee arthroplasty volume. That procedure-level targeting is AcuityMD's core differentiator.
Beyond procedure data, the platform provides surgeon contact information, hospital affiliation maps, and territory management tools. It integrates with Salesforce, which is the CRM that most medical device companies use. The workflow is designed for device reps who manage geographic territories and need to prioritize accounts based on procedure opportunity.
AcuityMD was founded in 2020, has raised over $50 million in venture funding, and works with a growing roster of medical device and surgical technology companies. The company is focused on becoming the commercial operating system for medtech sales, combining targeting data with CRM-like account management features.
The platform also offers market-level analytics: total addressable market estimates by procedure type, competitive share analysis at the facility level, and trend data showing whether procedure volumes are growing or declining in specific geographies. For device companies planning territory assignments or evaluating new markets, this strategic layer adds value beyond individual surgeon targeting.
Pricing and Contracts
AcuityMD uses annual subscription pricing based on the number of users, therapeutic areas, and geographic scope. Pricing is not public, but based on market reports and customer feedback, contracts typically fall in the $30,000 to $80,000+ per year range for mid-market device companies. Larger organizations with multiple divisions and broader geographic coverage pay more.
Annual contracts are standard. The platform requires onboarding and configuration to align with your specific product catalog and procedure codes, which means there's a setup period before reps can start using the data effectively. Most teams report 2-4 weeks of implementation before the platform is fully operational.
Per-user pricing creates a cost multiplier for larger teams. A 20-person field force at $3,000-4,000 per seat gets expensive quickly. For smaller device companies with 3-5 reps, the annual commitment may be justified if procedure targeting is central to the sales strategy. For companies where procedure volume data isn't the primary need, the pricing is harder to justify.
Where AcuityMD Falls Short
Narrow specialty coverage. AcuityMD's data model revolves around surgical procedures. That's powerful for device reps selling into orthopedics, cardiology, neurosurgery, and similar procedure-heavy specialties. But if your targets include primary care physicians, psychiatrists, dentists, optometrists, or any non-surgical specialty, AcuityMD's procedure-centric approach leaves gaps. The platform wasn't built for those providers.
Claims data limitations. AcuityMD's procedure volumes come from claims data, which means the same limitations apply as any claims-based product: 30-90 day data lag, incomplete capture of commercial payer claims, and Medicare bias in the dataset. A surgeon who moved practices last month may still show at their previous facility in the claims data.
Contact data depth varies. AcuityMD provides some contact information for surgeons and facilities, but the platform's primary value is procedure targeting, not contact intelligence. Email coverage, direct phone numbers, and office manager contacts are thinner than what you'd get from a dedicated contact data vendor. Several G2 reviewers note that they supplement AcuityMD with additional contact sources for outreach campaigns.
Not a general-purpose provider database. If your company sells products or services to healthcare providers beyond surgical specialties, AcuityMD covers only part of your addressable market. A healthcare IT company selling to every type of practice, or a staffing agency placing providers across specialties, would need additional data sources for non-surgical providers.
✓ Strengths
- Procedure volume targeting at surgeon and facility level
- Claims-based data identifies highest-opportunity accounts
- Salesforce integration for territory management workflows
- Market-level analytics for TAM and competitive share
- Purpose-built for medical device commercial teams
✗ Weaknesses
- Limited to surgical and procedural specialties
- Annual contracts starting at $30K+; per-seat pricing adds up
- Claims data has 30-90 day processing lag
- Contact data depth is thinner than dedicated contact vendors
- No coverage for primary care, behavioral health, dental, or other non-surgical specialties
Sources and References
Provyx
Provyx
What Provyx Delivers
Provyx is a healthcare provider business data platform that covers the full spectrum of licensed providers in the United States. Every record is verified against the National Provider Identifier Registry and includes NUCC taxonomy codes, practice addresses, phone numbers, email addresses, and fax numbers. The data covers surgeons, but also covers the 90%+ of healthcare providers who never step into an operating room.
Data is delivered as CSV files, through an API, or pushed directly into your CRM. There's no platform to log into, no per-seat licensing, and no annual contract. You request the providers you need by specialty, geography, and practice type, and you receive a dataset ready for import into whatever tools your team already uses.
How Provyx Handles Provider Data Differently
The core difference is breadth versus depth in a specific vertical. AcuityMD goes deep on surgical procedure data for medtech sales teams. Provyx goes broad across all healthcare specialties for any team that sells to healthcare providers.
NUCC taxonomy codes cover every recognized clinical specialty, not just surgical ones. A single Provyx data pull can include orthopedic surgeons, family medicine physicians, psychiatric nurse practitioners, and cosmetic dentists in the same dataset. Try that with a procedure-based targeting platform.
Contact data depth is a Provyx strength. Every record includes practice-level details: direct phone numbers, fax numbers, email addresses, and office contacts. For sales reps who need to actually call or email a provider's office, this contact layer is often the most important part of the dataset. Provyx treats contact completeness as a primary deliverable, not a secondary feature.
Pricing
Provyx uses pay-per-record pricing with no minimum commitment and no annual contract. You specify the providers you need by specialty and geography, and you pay for the records delivered. Volume discounts apply to larger orders, but a team that needs 500 records pays for 500 records without subsidizing a platform subscription.
For medtech teams currently spending $30,000-80,000+ per year on AcuityMD, the economics depend on what you need. If procedure volume targeting drives your sales strategy, AcuityMD's value proposition holds. If you primarily need contact data for providers in your territory, Provyx delivers that at a fraction of the annual cost.
✓ Strengths
- Covers all healthcare specialties, surgical and non-surgical
- Deep contact data: email, phone, fax, practice address on every record
- Every record NPI-verified with 800+ NUCC taxonomy codes
- Pay-per-record pricing with no annual contract or seat fees
- CSV, API, or CRM push delivery with same-week turnaround
✗ Honest Limitations
- No procedure volume or claims-based targeting data
- No surgeon-level procedure analytics or competitive share data
- No built-in territory management or CRM features
- US healthcare providers only
Who Should Choose What
General B2B Teams
If you sell surgical implants, instruments, or capital equipment: AcuityMD's procedure volume data is genuinely useful. Knowing which surgeons perform the most relevant procedures helps you prioritize accounts. Consider supplementing with Provyx for contact data gaps where AcuityMD's coverage is thin, especially for office-based procedures and non-surgeon stakeholders.
Healthcare-Focused Teams
If you sell to non-surgical healthcare providers: Provyx covers every NUCC-classified specialty. AcuityMD's procedure-based model doesn't extend well to primary care, behavioral health, dentistry, optometry, or other practice-based specialties. For these markets, Provyx is the direct solution.
Enterprise Teams
If you sell to both surgical and non-surgical providers: Use AcuityMD for your surgical sales team's procedure targeting and Provyx for broader provider outreach across all specialties. Many healthcare companies discover that their addressable market is larger than the surgical niche, and a general-purpose provider database fills the gap.
Our Recommendation
The Bottom Line
AcuityMD and Provyx solve different parts of the medtech sales problem. AcuityMD tells you which surgeons to prioritize based on procedure volume. Provyx gives you contact data for any healthcare provider you want to reach.
The practical decision:
- Selling into operating rooms: AcuityMD's procedure data is hard to get elsewhere. Use it for surgical targeting. Supplement with Provyx if contact data gaps slow down your outreach.
- Selling to healthcare practices broadly: Provyx covers every specialty at a fraction of AcuityMD's cost. No procedure data, but full contact coverage across the provider landscape.
- Selling to both surgical and non-surgical providers: Run AcuityMD for the surgical team and Provyx for everything else. The combined cost is often less than trying to stretch one tool across both use cases.
Questions to Ask Before Signing
- What percentage of your revenue comes from surgical procedures? If it's over 80%, AcuityMD's procedure data pays for itself. If it's under 50%, you're paying for a surgical tool to solve a broader problem.
- Do your reps need procedure volume data or contact lists? These are different deliverables. Procedure data drives account prioritization. Contact data drives outreach execution.
- How many non-surgical providers are in your addressable market? AcuityMD won't cover them. Calculate whether that gap matters.
- What's your per-rep cost for AcuityMD? Per-seat pricing adds up fast. Compare to Provyx's per-record model for your actual data volume needs.
Frequently Asked Questions
Frequently Asked Questions
Is AcuityMD only for medical device companies?
AcuityMD is designed primarily for medical device and surgical technology companies. Its procedure volume data and surgeon-level targeting are built around the medtech sales workflow. Companies outside the surgical device space (pharma, health IT, staffing, marketing agencies) typically find the platform too narrow for their needs.
Does AcuityMD include contact data for providers?
AcuityMD includes some contact information for surgeons and facilities, but the platform's primary value is procedure targeting, not contact intelligence. Email coverage and direct phone numbers are thinner than what dedicated contact data vendors provide. Many AcuityMD users supplement with additional contact sources for outreach campaigns.
Can Provyx show procedure volumes for surgeons?
No. Provyx does not include claims-based procedure data. If knowing how many knee replacements a surgeon performs per quarter is central to your targeting, you need a claims-based platform like AcuityMD. Provyx provides contact data and practice details for surgeons, but not procedure volume analytics.
How does AcuityMD pricing compare to Provyx?
AcuityMD contracts typically run $30,000-80,000+ per year with annual commitments. Provyx uses pay-per-record pricing with no annual contract. For teams that need procedure targeting, AcuityMD's pricing reflects that specialized capability. For teams that primarily need contact lists, Provyx's per-record model is significantly more affordable.
What's the biggest difference between Provyx and AcuityMD?
Scope and targeting model. AcuityMD targets surgeons based on procedure volumes from claims data. Provyx targets all healthcare providers based on specialty taxonomy codes and geography. AcuityMD is deep and narrow; Provyx is broad and contact-focused. The right choice depends on whether your sales motion centers on surgical procedure opportunities or broader provider outreach.
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