How EngagedMD Saved Approximately 400 Hours Mapping the Urology EMR Market
Evidence-backed market mapping matched EngagedMD’s manual EMR findings across all 50 priority organizations and made every finding reviewable.
The Results at a Glance
“When we compared Provyx’s EMR findings with ours, they matched across all 50 organizations. Every EMR finding included supporting evidence we could review. That accuracy and transparency immediately earned our trust.”
Chris DiAntonio, Director, Growth Strategy (Urology), EngagedMD
The Challenge: Map a Market Without Guesswork
EngagedMD needed a dependable view of the urology EMR market. The team first tested AI for the research, but hallucinations and inaccuracies made the output impossible to trust. They then manually researched 50 priority organizations. That produced a useful validation set, but the work took hours and clearly would not scale to the full market.
“We tried mapping the urology EMR market using AI, but the hallucinations and inaccuracies made the results impossible to trust. We manually researched 50 priority organizations, but it took hours and clearly wouldn’t scale, so we brought in Provyx to map the entire market.”
Chris DiAntonio, EngagedMD
Why AI and Manual Research Failed to Scale
AI could produce an answer quickly, but an answer without reliable evidence was not useful for market planning. Manual research produced a trusted benchmark, but repeating that process organization by organization would have consumed hundreds of hours. EngagedMD needed both coverage and a way to inspect the evidence behind each finding.
The Research Workflow Before and After Provyx
| Before Provyx | With Provyx |
|---|---|
| AI results included hallucinations and inaccuracies. | Market findings were built for EngagedMD’s exact target market. |
| Researchers checked organizations one at a time. | Every EMR finding included supporting evidence for review. |
| The team had to qualify fit and identify duplicates manually. | Existing CRM contacts were excluded before delivery. |
| Manual work could validate a sample, but not map the full market efficiently. | The same evidence standard could be applied across the market. |
Evidence-Backed Market Mapping
Provyx mapped the market around EngagedMD’s requirements and made the supporting evidence part of the delivery. That changed the review process. Instead of accepting a vendor’s classification at face value, EngagedMD could inspect why each EMR finding had been assigned.
50 of 50 Validation
Across the 50 organizations EngagedMD had already researched, the Provyx findings matched every one. The combination of agreement and reviewable evidence gave EngagedMD confidence in the broader market map.
A Transparent Approximately 400-Hour Breakdown
The total is the sum of two distinct estimates. Provyx saved EngagedMD approximately 300 hours of manual research. Targeting the right contacts at the right practices, while excluding contacts already in EngagedMD’s CRM, saved another estimated 100 hours that might otherwise have gone to qualifying out-of-scope accounts and pursuing duplicates.
Strategic Value Beyond the Research Hours
The market map gave EngagedMD’s board and product team a clearer understanding of the market, including which technologies mattered and where the strongest opportunities were. Those insights influenced strategic planning and product priorities by providing a clearer, evidence-backed view of the market for internal decision-making.
A Flexible Engagement Built Around EngagedMD’s Market
Provyx worked from EngagedMD’s exclusion list and did not charge for data the company already had. The work was tailored to the exact market rather than pulled from a standard database export. That combination of accuracy, transparency, and flexibility made moving forward with the next project an easy decision for EngagedMD.
The Full EngagedMD Testimonial
“We tried mapping the urology EMR market using AI, but the hallucinations and inaccuracies made the results impossible to trust. We manually researched 50 priority organizations, but it took hours and clearly wouldn’t scale, so we brought in Provyx to map the entire market.
When we compared Provyx’s EMR findings with ours, they matched across all 50 organizations. Every EMR finding included supporting evidence we could review. That accuracy and transparency immediately earned our trust.
Provyx saved us approximately 300 hours of manual research. By directing our outreach to the right contacts at the right practices and excluding contacts already in our CRM, they saved our team another estimated 100 hours that we otherwise might have spent qualifying out-of-scope accounts and pursuing duplicates.
Their work gave our board and product team a clearer understanding of the market, including which technologies mattered and where the strongest opportunities were. Those insights influenced our strategic planning and product priorities.
Unlike traditional data vendors, Provyx tailored everything to our exact market. They worked from our exclusion list, didn’t charge us for data we already had, and made the process easy. With that level of accuracy and flexibility, moving forward with the next project was an easy decision.”
Chris DiAntonio, Director, Growth Strategy (Urology), EngagedMD
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