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Interventional Cardiology Data for Stent and Catheter Sales

Roughly 5,000 interventional cardiologists perform PCI in the US. Here's how to segment them by volume, device preference, and buying authority.

2026-04-09

interventional cardiology PCI stent sales cath lab IVUS device sales
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What Data You Need

Procedure volume

PCI volume separates high-value targets from low-value ones. An interventionalist performing 400+ PCIs per year has fundamentally different purchasing influence than one performing 50. Volume data comes from CMS public reporting, hospital quality reports, and professional society databases.

Cath lab affiliation and role

Is this interventionalist the cath lab director (primary device decision-maker), a partner in a group (shared influence), or a hospital-employed proceduralist (limited purchasing authority)? Cath lab directors choose the stent platforms, the imaging systems, and the catheter inventory.

Device brand preference

Most cath labs standardize on one or two stent platforms. Knowing whether a lab runs Abbott, Medtronic, or Boston Scientific stents tells you whether you're selling a replacement or a complement.

IVUS and OCT adoption

Intravascular imaging is increasingly standard for complex PCI. Labs that have adopted imaging represent higher device sophistication and higher per-case device spend.

Start with NPI taxonomy code 207RI0011X (Interventional Cardiology). Layer procedure volume, cath lab role, and device preference. The result is a segmented list where high-volume directors at institutions considering device switches get prioritized. For the full framework, see our cardiology data guide. Request a sample of Provyx interventional cardiology data.

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Taxonomy diagram related to Interventional Cardiology Data for Stent and Catheter Sales
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About the Author

Rome

Former Datajoy (acquired by Databricks), Microsoft, Salesforce. UC Berkeley Haas MBA.

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Frequently Asked Questions

How many interventional cardiologists practice in the US?

Approximately 5,000 board-certified interventional cardiologists. Procedure volume varies from under 100 to over 500 PCIs per year. Volume-based segmentation is essential for prioritizing sales outreach.

Who decides which stent platform a cath lab uses?

The cath lab director, in coordination with the hospital's value analysis committee and supply chain team. Sales motions need both the clinical champion and the institutional decision-maker.

What is IVUS in interventional cardiology?

IVUS (intravascular ultrasound) is an imaging modality used during PCI to visualize coronary arteries from inside the vessel. Labs that use IVUS represent higher device sophistication and spending.

Sources and References

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